PORTFOLIO
︎ Branding
HighLow™ Apparel
The Grid
Sunwhip
Cantina
Got Chew
Mingle Cocktail Bar
Nest Keepers
MERC Rebrand
the Good Treat
Mycelium Logo
MERC Summit 2023
︎ Posters
Alexis Mark Studio
Eagles Super Bowl LIX
Kendrick Lamar Performance
Pecha Kucha
HighLow™ Promo
Francisco Echo Eraso
Queer Ecology
Other Means
︎ Publications
[homebody]
Routine
MERC Summit 2023
︎ Mixed Media
Be a Man
Carbon Footprint
Etch A Sketch
Vampire Hysteria
Ocean Currents
HighLow™ Apparel
The Grid
Sunwhip
Cantina
Got Chew
Mingle Cocktail Bar
Nest Keepers
MERC Rebrand
the Good Treat
Mycelium Logo
MERC Summit 2023
︎ Posters
Alexis Mark Studio
Eagles Super Bowl LIX
Kendrick Lamar Performance
Pecha Kucha
HighLow™ Promo
Francisco Echo Eraso
Queer Ecology
Other Means
︎ Publications
[homebody]
Routine
MERC Summit 2023
︎ Mixed Media
Be a Man
Carbon Footprint
Etch A Sketch
Vampire Hysteria
Ocean Currents
The Grid Tennis Club
FEBRUARY / 2025
Project Type: Logo, Visual Identity, Branding, Apparel, Marketing
Welcome to The Grid, a luxury tennis club where members can compete, train, and play for the love of the game. Members of The Grid are passionate and bring high energy to the court with their elite gameplay, so when I took on developing The Grid’s visual identity I knew I wanted to emulate that bold and stylish mindset.
The primary logo and accompanying brand assets blend together retro typography with modern graphics to create a classic and high-energy vibe to perfectly match with their members values. The clean lines and minimalistic shapes that form the tennis ball icon stand out in a unique and modern way filled with fast movement, mimicking the feel of an actual tennis ball being volleyed on the court. The expansive brand graphics and alternative logo designs provide flexiblity in the brands identity while tying all aspects of The Grid together in a cohesive and rich way, from the membership cards to apparel and even marketing posters. Meet your match and join The Grid, for the love of the game.
