HighLow™ Apparel





MAY / 2023
Project Type: Branding, Fashion
Materials: Screen print, Thrifted Shirts

           
        HighLow™ Apparel was my senior capstone project for VCUarts. The goal of this work was to develop my own apparel business from the ground up. This meant conceptualizing what the brand would be, it’s values and purpose, it’s visual identity, and the actual product, which was graphic tees that I designed.

        HighLow™ is a graphic t-shirt and apparel brand that I developed to counteract fast fashion through high quality, wearable designs printed on low impact materials. HighLow™ is grounded in the authenticity of the individual, so each shirt is crafted using secondhand materials and a hands-on screen-printing process to create true one-of-a-kind tees. In embracing the unexpected moments between preexisting designs and my new designs, HighLow™ elevates creative self-expression and breathes new life into thrifted clothing. Endure the low to experience the high, take care–with love.

Mark