the Good Treat

MAY / 2024
Project Type: Logo, Visual Identity, Branding, Package Design

Welcome to the Good Treat, a healthy and wholesome pet treat brand that provides tasty, natural ingredient snacks for your furry friends. These nutritious treats promote good pet health that’ll have your pets wagging and purring for more!

To help the Good Treat successfully represent their brand goals and unique pet treat products, I crafted a visual identity and packaging design that is cohesive, friendly, and expressive. Drawing inspiration from the healthy and wholesome aspect of the Good Treat brand mission, the primary logo consists of carefully designed details that embody their products. Formed by the negative space in the counter form of the "G", there is a subtle and familiar dog bone shape which is commonly associated with pet treats. Additionally, the “T” at the end of the word “Treat” resembles a medical cross to represent the healthy and natural ingredients in the Good Treat products. To bring more life and movement to the logo, the letter forms are strategically placed in crooked positions with motion lines framing them to emulate the act of shaking a bag of treats.

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the Good Treat

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