PORTFOLIO
︎ Branding
HighLow™ Apparel
The Grid
Sunwhip
Cantina
Got Chew
Mingle Cocktail Bar
Nest Keepers
MERC Rebrand
the Good Treat
Mycelium Logo
MERC Summit 2023
︎ Posters
Alexis Mark Studio
Eagles Super Bowl LIX
Kendrick Lamar Performance
Pecha Kucha
HighLow™ Promo
Francisco Echo Eraso
Queer Ecology
Other Means
︎ Publications
[homebody]
Routine
MERC Summit 2023
︎ Mixed Media
Be a Man
Carbon Footprint
Etch A Sketch
Vampire Hysteria
Ocean Currents
HighLow™ Apparel
The Grid
Sunwhip
Cantina
Got Chew
Mingle Cocktail Bar
Nest Keepers
MERC Rebrand
the Good Treat
Mycelium Logo
MERC Summit 2023
︎ Posters
Alexis Mark Studio
Eagles Super Bowl LIX
Kendrick Lamar Performance
Pecha Kucha
HighLow™ Promo
Francisco Echo Eraso
Queer Ecology
Other Means
︎ Publications
[homebody]
Routine
MERC Summit 2023
︎ Mixed Media
Be a Man
Carbon Footprint
Etch A Sketch
Vampire Hysteria
Ocean Currents
Got Chew
AUGUST / 2024
Project Type: Logo, Visual Identity, Branding, Package Design, Advertisement
Having a bad day? Don’t worry, we’ve “got chew” with Got Chew, a sugar free chewing gum that freshens breath and promotes oral care with long lasting flavors. Got Chew is a bold and playful chewing gum brand that deserved an equally bold and playful visual identity.
I developed this fresh new branding for Got Chew in a way that pops out from the crowd (just like a bursting bubble) with a trendy yet retro vibe that feels new and familiar. The primary logo features a funky typeface with uniquely rounded edges that reference the form of chewed up gum. The packaging designs utilize the soft but vibrant color palette to emphasize different flavors while still maintaining a cohesive look. In addition to the logo and package designs, I crafted a promotional series of posters that interact with the target audience by letting them know Got Chew has “got chew” when it comes to improving your breath and bettering your day with a guilt-free, sugar-free treat.
